"Beer" To Feature Zippy Qualities





The following report from the Associated Press is poorly timed --- as Guided By Voices still have 3 months left to rock, I can only pray they'll not come into contact with this product.

In an effort to revive flattening sales and attract new drinkers, Anheuser-Busch Co. Inc. is unveiling a new concoction — a fruity-smelling beer, spiked with caffeine, guarana and ginseng.

The world's largest brewer said Monday its planned offering — pronounced B-to-the-E, with the "E" denoting something "extra" and shown as an exponent of B — should appeal to 20-something consumers looking for something zippy in their highly social, fast-paced lifestyles.

The St. Louis-based brewer said the new "beer" — pending governmental approval — should debut in November against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages — or malternatives.

Posted: Wed - October 6, 2004 at 01:15 AM      

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