Sounds like there’s an ad agency with a lot to answer for.
Dozens of teachers have complained to the Times Educational Supplement online staffroom about the menace of the Unilever branded deodorant – teenage armpits doused in the stuff.
Messages indicate that although the habit often starts in primary school, 13-year-olds are the worst culprits.
The potent aroma even drives some staff to open windows when pupils return from PE, because they find it hard to breathe.
One teacher commented: “My son is in Year 9, and reeks of the vile stuff. Is Year 9 when they discover girls?”
Another in her early 20s wrote: “About a year ago I made my boyfriend stop using it because he smelled like a Year 9. It took a bit of persuading.”
However, one man bravely admitted that he still used Africa scent.
“I like it,” he said. “It’s that they use so bloody much of it in one go that causes the choking and gagging.”