12.30.06

For The Dice Man, It’s Time To Make The Doughnuts

Posted in Baseball, The Marketplace at 9:03 am by

The Boston Globe’s Neil Reed reports that while newly acquired P Daisuke Matzusaka is already hawking Ashai Super Dry beer, dressed in Red Sox gear, he might be in line for an endorsement with a well-known New England firm.

Tom Manchester , director of sports marketing for Dunkin’ Donuts, said the company hasn’t officially negotiated for a Dice-K sponsorship, but would like to do an ad similar to those it did with Red Sox Curt Schilling , who in 2004 was cast by Dunkin’ listening to a book on tape to learn how to speak with a New England accent.

“The win for us would really be to introduce Dice-K to what New England runs on, and that’s Dunkin’ Donuts,” Manchester said. Dunkin’s sister company, Baskin-Robbins Inc., has more than 800 ice cream shops in Japan, so Matsuzaka could be a marketing asset to the company overseas. too.

I can only assume Manchester has seen the footage below, and he’s not troubled.

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