04.25.06

Home Of Televised Log-Rolling Gets New Name

Posted in Sports TV at 10:27 am by


(the old face of OLN, presumably)

From the AP :

The Outdoor Life Network, a cable channel owned by Comcast Corp., is changing its name to Versus.

OLN, which began soliciting suggestions for a new name about a year ago, said Versus was chosen “not only for its bold nature, but because it universally evokes competition.”

The new name will take effect in September, in time for the NHL season, OLN announced Monday.

Richard Baluyut, unavailable for comment.

One Response to “Home Of Televised Log-Rolling Gets New Name”

  1. John in Atlanta says:

    I got really excited about this post until I realized it wasn’t about some new ‘Spy Network.’ I guess you staying on top of the Times/Lietch mutual is about the best we’ve got going these days. NTTAWWT.

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