03.25.13

Miami’s Box Office Woes – Maybe They Need A New Ballpark?

Posted in Baseball, The Marketplace, Ugly New Stadiums at 11:03 pm by

Even before their most recent fire sale, Marlins tickets weren’t hard to come by ; with the 2013 season nearing, CBS Miami’s David Sutta reports Jeffrey Loria and David Samson’s gaudy venue won’t even be full on Opening Day, with the club resorting to GroupOn with a BOGO offer.

“Instead of Groupons why don’t they just go ahead and open the gates and eventually just let people come in free and see what happens,” a caller to Andy Slater’s 64o AM show said.

“A home opener in Major League Baseball is supposed to be a special day where you barely have to promote it. It promotes itself. Its a home opener. People go,” Slater said.

When asked about the offer, the Marlins issued a statement saying, “It is our priority to ensure that the excitement and energy of Major League Baseball and of the award-winning Marlins Park, remain cost-effective and accessible to all families throughout the South Florida community. The Marlins, along with many sports teams throughout the country, have used and will continue to use Groupon along with other social marketing sites to help accomplish that goal. In addition, as usual, fans may also benefit from special promotions and deals available at http://www.marlins.com.”

While Slater suggests showing the NCAA hoops title game on the Marlins Park Jumbotron Opening Night (especially if the University Of Miami advances that far), perhaps there’s a way for the club to work out a cross-marketing arrangement with another local business that’s under siege.  Is no one answering the phone at Biogenesis?

Leave a Reply