06.23.06

MLB Spits On Your Grave

Posted in Baseball, The Marketplace at 12:46 pm by

Once again, Gene Simmons is way ahead of the marketing curve. From Marketwire.com (link courtesy Jon Solomon)

Baseball fans, some of the most devoted in all of sport, will soon be able to proclaim their loyalties in a whole new way. Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing, and marketing of customized designer caskets and urns, today announced it has signed a licensing agreement with Major League Baseball (MLB).Under the terms of the licensing agreement, Eternal Image is authorized reproduce the names and logos of all 30 major league teams on a new line of caskets and urns. The products are in the development phase and delivery is planned for 2007.

“Millions of Major League Baseball fans wear caps, t-shirts and jackets to show their loyalties each day, while others have customized license plates on their cars, and linens, artwork and collectibles such as bobbleheads in their homes,” said Clint Mytych, CEO of Eternal Image.

“The trend of including baseball in major lifecycle events is growing vastly: from birthdays to bar mitzvahs, weddings to anniversaries, fans incorporate baseball in nearly every aspect of life. This new line of team-specific funeral products opens a whole new market for our company — a market that is just waiting for a way to make team loyalty a ‘final’ statement of a great passion in their lives,” Mytych added.

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