(Fiddy, moments after being told Phil Mushnick has pre-ordered ‘Graduation’)
I guess the Conscience Of NewsCorp wasn’t won over by 50 Cent’s Vitamin Water commercial. (While I don’t watch a ton of classical music coverage on TV, I’m pretty sure they don’t feature play-by-play commentary). From Dr. Phil in Friday’s NY Post :
ESPN proudly announced that its big, Saturday night, prime-time college football schedule on ABC would be accompanied by the work of gangsta rapper Curtis Jackson, street named 50 Cent. That’s right, 50 Cent, ESPN was happy to report, has been engaged by the network to write “special lyrics” that will serve as ABC’s “Saturday Night College Football” opening.
ESPN/ABC’s press release reads that 50 Cent “has taken the street culture by storm.” But I’ll bet that none of the champs who selected 50 Cent for this endeavor lives anywhere near that street nor that storm.
ESPN’s press release doesn’t include any hints, let alone specifics, but 50 Cent’s lyrics are among the vilest, most hateful, violent and vulgar ever recorded for mass production and mainstream consumption. His artistry demonstrates a consistent fondness for two things: himself and guns.
Of course, the next time ESPN or ABC shows the likes of Bruce Willis or James Gandolfini courtside at a major sporting event, Phil is unlikely to criticize the network for glamorizing gun violence. As always, certain types of artistry (and certain audiences) are held to very different standards in the Mushnick household.