12.07.10

Nets’ Russian Language Website : Not Quite ‘Posting & Toasting’

Posted in Basketball, We Aren't The World at 12:19 pm by

(Nets executive Brett Yormark, right, duped into believing the the gentlemen to his left would tutor him in Russian in exchange for Quarter Pounders)

It was widely reported last week that Mikhail Prokhorov’s Nets had launched a Russian-language website, however, it took the Brooklyn Paper’s Gary Buiso to point on the site’s content might not be nearly meaty enough.

Forget about b-ballers Devin Harris and Brook Lopez, the lead image on the site is a glamour shot of Irina Pavlova, president of Onexim Sports and Entertainment, a subsidiary of Prokhorov™s $25-billion holding company Onexim.

Clicking the second story on the site brings up a picture of Prokhorov among his players, looking more like the coach than the owner.

The fledgling website offers articles, interviews, schedule photos and video and ticket information. It does not reveal the current NBA standings, where the Nets are 6“15, good enough for the third-worst record in the league.

œI love basketball, but I won™t go on the site just because the team owner is Russian, said Raisa Chernina, a Sheepshead Bay resident who heads the Be Proud Foundation, a Russian-American advocacy group.

Besides, she said, the mega-wealthy team owner practically œspeaks a different language than the vast majority of Russians.

œHe is in heaven, and I am on earth, Chernina said. œI don™t know what our Russian community will get from him.

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