03.26.13

Phillies’ AAA Affiliate Wins The Non-Mundane Press Release Of Late March 2013 Award

Posted in Baseball, The Marketplace at 1:03 pm by

Full credit to the front office of the International League’s Lehigh Valley Iron Pigs for proving that when it comes to early April Fool’s Day mischief, GQ Magazine’s got nothing on minor league baseball.

“These games are sure to make a huge splash,” exclaimed IronPigs General Manager Kurt Landes. “Our fans are always looking for the next big thing and these ‘X-Stream games’ are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms.”

When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream.  Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge.  The games are 100% intuitive and custom-built to provide a unique user interface along with an easy and seamless experience.  The Urinal Gaming System was created and developed by United Kingdom-based Captive Media.  For more information on Captive Media, or to see a video of the p-controlled video games, visit www.captive-media.co.uk.

Upon completion (an average of over 55 seconds according to published research), users will receive their score and a code to enter. They can then view their position on the leader board or check the website to see how they stack up with the rest of that night’s competition!  High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park.

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