05.26.06

Sleepy Phil Vs. Pacific Standard Time

Posted in Basketball, Sports TV at 10:12 am by

The New York Post’s Phil Mushnick, on his continued crusade for those who can’t stay awake.

Doesn’t matter that the second half of Game 7 of the Suns-Clippers began at 12:20 a.m., Monday night/Tuesday morning – we know this only because we woke up in time to see it – there are those who still habitually identify NBA commissioner David Stern as “a marketing genius.”.

I dunno about “marketing genius”, but surely the Commish is aware that “12:20am” for Phil is in fact, 9:20pm for fans living in Los Angeles and Phoenix. I’m not sure how much marketing savvy is required for the television networks and major sporting leagues to completely kowtow to the sleepy schedules of East Coast sports journalists, but once, a little common sense, please. There are people west of the Misssissippi River who watch basketball, too, and some of them are prevented from viewing a 4:30pm local tip-off because they have jobs.

One Response to “Sleepy Phil Vs. Pacific Standard Time”

  1. Don says:

    Working in companies and federal agencies with national offices i’d like to add that in the midwest it is not remotely uncommon to get to work at 5am and leave 3pm. It’s unheard of on the east coast, except in the donut business.

    Don

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