12.08.13

Sonic : Come For The Blue Coconut CreamSlush, Stay For The Racist Signage

Posted in Food, Gridiron, Racism Corner at 9:56 pm by

The above sign — as displayed at a Belton, MO Sonic Drive In — sort of takes the shine off KC’s rout of Washington earlier today. The corporate office’s apology is provided by NBC News.com’s Simon Moya-Smith :


Patrick Lenow, vice president of public relations at Sonic, told NBC News that the sign was created by an employee who is “known for creative use of his signs,” but that this sign was done “in poor taste.”

“The remarks posted on this message board were wrong, offensive and unacceptable,” Lenow said in a statement. “In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.”

Lenow said the message was up for only “a matter of hours” and has since been taken down and that the employee who created the sign is “very apologetic.”

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