07.28.14

Suddenly, Being Associated With The Unification Church Doesn’t Seem So Bad

Posted in Gridiron, Sports Journalism at 11:35 pm by

On no fewer than a dozen occasions in CSTB’s rich history, I’ve referred to the Washington Times as a “Moonie Paper” due to the publication’s ties to Rev. Sun Myung Moon and the Unification Church. On Monday, the Times announced a new partnership with a person far less charismatic and admired than Moon ; they’re now “marketing and content partners” with Daniel Snyder’s Washington Redskins.

Under the partnership, the Redskins and the Times will collaborate on unique content offerings throughout the year designed to provide Redskins fans with compelling, timely and unique coverage.

The offerings will include a weekly “Redskins Weekend Game Guide,” which will wrap the front page of the Times’ print edition each Friday during the NFL season and a new free digital magazine called “The Redskins Report,” which will showcase exclusive content about the Redskins. Both features are expected to launch in August.

In addition, Times’ sports reporters, such as Thom Loverro and Zac Boyer, will provide commentary and analysis on selected Redskins‘ radio and TV shows and also appear on the team’s online pregame show and the halftime shows. The halftime show also appears on FedExField’s HD video boards during halftime.

 

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