(just try to wipe the smile off this man’s face. No, really, I’d like you to try)
Citing the “shrill banter, contrived characters, and prefabricated opinions” most often heard on WEEI’s “The Big Show”, the Boston Globe’s Chad Finn used the pages of his paper’s new weekly, The O.T., to challenge the region’s most popular sports chat program. “I’m convinced that provided with an equal signal, some savvy program director could build what WEEI claims to be: the premier sports radio station in the country,” claims Finn before making the following incendiary suggestions (amongst others).
Have a well-considered opinion and the knowledge to defend it in an entertaining manner: No, passing yourself off as some sort of insider because of an association with the Celtics two decades ago does not count, particularly when there is mounting suspicion that you haven’t watched more than a handful of out-of-market NBA games since the days of short shorts and sky hooks. In a related note: Yelling the loudest doesn’t make you right. Didn’t your mom ever teach you that?
After you’ve beaten a story to death, please resist the temptation to beat on the corpse daily for another several weeks: Wait, wait, wait ¦ you’re telling me Manny Ramirez quit on the Red Sox? And they traded him? When did this happen? How come you never mentioned this, Mikey? HOW COME YOU NEVER MENTIONED THIS??!!
Talk politics or the news story of the day when the moment calls for it: Credit where credit is due: WEEI was riveting radio in the days after September 11. The tone was sincere, heartfelt, and human. Since then, however, the tone regarding politics and world matters has become so extreme that certain hosts make Dick Cheney look like a beatnik. Worse is the increasingly snide disregard for those with different circumstances, views, and ””the case certainly can be made” pigment. It’s one thing to be provocative, but too often that crosses the line to irresponsibility. Sure, a certain element is enthralled - hillbillies and cavemen, mostly. Others are simply waiting for the inevitable repulsive comment that leads to your downfall.
Enough with the drop-ins from comedians who’d bomb at the Ha-Ha House of Whiskey and Waffles: And if some clown named Shecky does find his way into the studio — either as a guest or as your nighttime host — have some dignity and refrain from hee-hawing and chortling and racing to laugh loudest as if he’s the reincarnation of George Carlin. He’s not. He’s a D-lister with a captive audience, and his best jokes wouldn’t make the cut for the Whiner Line. Which, by the way, is the best thing you have going. We might note the material comes not from you, but from the listeners. We’re going to assume you miss the irony of that.