03.02.10

The New Jersey Nets’ Bid For A Disgraceful Record

Posted in Basketball at 2:40 pm by

Fewest wins in an NBA campaign? Big deal, the East Rutherford NBA Franchise are gunning for something far more historic — the lamest, least inspiring promotion in Association history, as the New York Times’ Ken Belson explains.

When the Nets play the Orlando Magic this Friday, New Jersey residents 18 or older who attend the game will get a coupon that they can redeem at a Roni Deutch Tax Center to get their state income tax done free.

Representatives of Roni Deutch Tax Centers ” there are nine in the New York area ” will be at the game to answer tax-related questions.

Roni Deutch says she hopes that if her company prepares fans™ state tax forms free, some of them will pay to have their federal income taxes done as well. She also had no trouble linking her fortunes to the worst team in the N.B.A.; in fact, she said she relished the chance.

œIt™s easy to jump on the Lakers™ bandwagon, said Deutch, who claims to have been the first girl to play Little League baseball on an all-boys team in her home state, California. œThe hallmark of a strong company is one that aligns with young companies. I™m a betting woman, and I think the Nets are going to win a championship this decade.

One Response to “The New Jersey Nets’ Bid For A Disgraceful Record”

  1. David Roth says:

    Expand the branding opportunities! Leverage the game experience to provide new revenue streams! As terrible as these Nets are, it’s the tackiness that still gets me the most. I can’t blame Brett Yormark — the fraudulent branding guru responsible for this and other outrages — for the win-and-loss issue, but I sure can blame him for me not being able to care about these guys anymore.

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