03.26.09

What Can the Humble Gumbel Do For Your Brand?

Posted in consumer affairs, The Marketplace at 10:35 am by

“Is this the best way to use Greg Gumbel?” Jeff Johnson asks at Fitted Sweats. While I think the answer depends strongly on how — and how accurately — one defines “best,” I’d say that the above image works pretty well. The good people at Pontiac Digital should be commended for finding just the right identity for Gumbel: funky secret service guy.

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