10.19.06

Whitlock On Bojangling Stuart Scott

Posted in Beer, Hip Hop, Racism Corner, Sports Journalism, Sports TV at 5:57 pm by

AOL’s self-proclaimed “Big Sexy”, aka Jason Whitlock, isn’t nearly done taking shots at his former colleagues in Bristol, CT.

Memo to Stu Scott (above) : Dude, I like your work. I defend your rapping and rhyming on SportsCenter because it’s harmless and you’re just delivering highlights in a unique style. But you went too far with it at halftime Monday night with your Jay-Z intro and damn near set off bojangling alarms all over my house.

A broadcaster, a journalist, a performer must know his audience and service his audience above all else. Flavorizing highlights with a little hip-hop slang on SportsCenter is one thing, but using Jay-Z’s alternate nickname “ Jigga “ at halftime of Monday Night Football is ridiculous and offensive.

Stu, you are not Big Tigger and you ain’t on BET. Its “Monday Night Football”. Look, the ESPN executives were stupid for foisting Jay-Z’s latest video on football fans. If Roger Goodell had a brain, he’d check with David Stern about the damage done to the NBA’s image by tying itself too closely to the hip hop crowd.

I digress. Stu, no one cares that you know Jay-Z’s other name, and the MNF audience doesn’t want to waste time wondering whether you just called him N-word-a or Jigaboo.

Hey, you might’ve scored a few cool points with Jay-Z or Beyonce. Great. But you confused, irritated and offended 95 percent of your audience. And for what? A couple of fist pounds the next time you see Kanye and Jay?

I’m wondering exactly what damage the NBA did by tying itself too closely to the hip-hop crowd. Unless Whitlock is refering to Cowboy Troy’s performance at the 2005 All-Star Game, in which case, no more needs to be said.

Regarding the new Jay Z video / Budweiser ad : good luck to the next Def Jam signing that tells the label president they’d rather not participate in a beer commercial.

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