04.24.08

You’ve Gotta Believe (This Is Only The Second Lamest Press Release Of The Week)…

Posted in The Marketplace, The World Of Entertainment at 3:43 pm by

…the nod for the dopiest blurb going to Random House books for claiming “Kenny Mayne Declares Himself Eligible For The NFL Draft”…though at least we’ve learned what happens to major publishers who failed to to acquire “God Save The Fan”.  The runner up comes courtesy of Billboard Biz (link supplied by Howard) :

Not only will Fritos be the “official snack” of Tim McGraw’s upcoming Live Your Voice trek, but the food company will also give the country artist his own chips flavor: the limited edition Tim McGraw Spicy Jalapeño Fritos.

Beginning next week, Wal-Mart stores nationwide will carry McGraw’s Spicy Jalapeño Fritos. The limited edition chips flavor is part of a larger
partnership between Fritos and McGraw, who will also appear in TV commercials and print advertisements for the brand.

Along with being the “official snack” of McGraw’s summer headlining tour, which begins May 9 in Tampa, Fla., Fritos will be the presenter of the “StyleSonic Stage.” The stage will feature artists chosen by McGraw who will perform prior to the start of each concert. As a special promotion, McGraw is making StyleSonic music available for free download to everyone who buys a ticket to the tour this year.

In September, McGraw fans will have an opportunity to purchase a limited edition collectible tin, which will be exclusively available at Wal-Mart for $7.88. The 500,000 tins will be filled with Fritos chips, along with a behind-the-scenes DVD from McGraw’s summer tour.

Mother 13′s Corey Harris was unavailable for comment.

One Response to “You’ve Gotta Believe (This Is Only The Second Lamest Press Release Of The Week)…”

  1. Bob says:

    “The only thing better than food & football is maybe Brett Favre.”
    -John Madden on Thanksgiving while on “Mike & Mike In The Morning”

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